Users will soon have a fresh option that permits them to reduce the volume of AI-made videos appearing in their streams. This step comes as the company revealed that it now features over 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global launch. This advancement aligns with a rise in AI content, spurred by new AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a term for poor-quality, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the power to adjust the amount of that, based on their own choices,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its app tagged as AI-generated. Overall, over 100 m media items are uploaded to the service daily, making AI content a limited part of its total content library.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI-generated videos they see by accessing the topic control feature in the platform and picking AI-made media. Other topics that are already be modified under the setting encompass politics, style, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to identify lifelike artificially created content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the service will from now on attach an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This measure is aimed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for professionals and institutions to produce learning resources about using AI responsibly. This program will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has justified its moderation strategy, amid controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is set to cut 439 jobs in its content moderation team in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content seen by human moderators over the past year due to the use of its automated systems.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”
